What a WordPress SEO Expert Can Do for Your Website: Roles, Tasks, and Benefits

Is your WordPress site getting the traffic as expected? Want your site to be more visible on popular search engines like Google? Or, simply attract more target audience to your site to grow your business? The answer to all these questions lies in hiring a skilled WordPress SEO expert who understands the technical aspects of your WordPress site's structure and works on any issues that may negatively impact your site’s rankings. 

For more traffic, you likely need to optimize your site for SEO (Search Engine Optimization). Without implementing proper SEO techniques, you can’t get your site to rank high on SERPs (Search Engine Results Page). In the world of rankings and digital marketing, if you are not appearing on the first page of search results, you’re kind of invisible. Implementing the right SEO technique would make sure your site gets the required traffic, visibility, engagement, leads, and sales. 

Importance of a WordPress SEO Specialist 

These experts, who focus on WordPress SEO, test, examine, and modify the site's structure as necessary. Ultimately, it is all done to achieve the set goals, first, to optimize the site for SEO to get high rankings on SERPs. And second, to make the site user-friendly for customer satisfaction. As a result, the customers can easily find your site for the specific kinds of services that you provide among others who provide similar services.

What Exactly Do WordPress SEO Experts Do - How They Help?

So, now that you know that you need to hire these professionals to set up the SEO for your WordPress site, if you want it to rank higher on Google. You might be asking questions as to how they actually do this. What strategies do they perform? On which aspects do they work? How long does this take? Let’s answer all these questions here.

• On-Page & Off-Page SEO: On-page includes everything that is within your website, including the site analysis, first, where they identify what works best for your site, and what doesn’t. The key tasks in on-page SEO include:

• Proper Formatting Headers, Homepage Titles, and Permalink Structure.

• Schema-structured data creation and collection.

• Setting up breadcrumbs to make navigation easier.

• Researching Keywords and Creating Relevant and Focused Keywords.

• Developing Captivating Meta Descriptions.

• Making your page more local search engine friendly.

• Developing strong and efficient internal content linking.

Off-page SEO, on the other hand, is what we do outside of the actual website, i.e., on third-party sites. This includes creating a perfect marketing plan to increase traffic, social media campaigns like Facebook video ads, lead generation, expanding your email list, getting backlinks, and more. To get the most out of the services you choose, however, make sure you search for the best SEO services in India. 

• Content Optimization: Content optimization is an important part of on-page SEO. The experts embed relevant keywords and create unique & diversified content to interlink for better Domain Authority and, ultimately, reach for your site. An efficient internal linking can help search engines navigate and rank your site better.

• Analytics & Search Consoles: Understanding the analytical aspects of your site helps you understand your target market better. With this, the experts create optimal solutions to improve your rankings on SERPs. It also helps to identify the content and pages that are getting more traffic. Google Search Console, on the other hand, is a free tool to check the visibility and indexing status of your WordPress sites.

• Site-Specific SEO Audits: WordPress SEO specialists are proficient in performing an audit for your site. This includes processing and analyzing your web presence, identifying any issues with your site and fixing them, and ensuring the best SEO practices. Site audits are usually helpful in identifying:

 

• Technical SEO issues

• Website structure issues

• On-page SEO issues

• Potential off-site problems

• User experience issues

• Content gaps and opportunities

• Competitive marketplace insights

• Best Advice & Consultations: These professionals serve as your reliable partner for any SEO issues with your WordPress site, offering you the best possible advice. Not only do they identify your mistakes or the issues with the site, but they also determine where you stand as a brand in the market by consistently working on your site’s strengths. You can choose Obelisk Infotech as the best SEO company in India to provide you with authentic services.

Conclusion

Hiring a WordPress SEO expert can significantly enhance your website’s visibility and traffic. Their specialized knowledge in on-page and off-page SEO, content optimization, and site audits ensures your site adheres to best practices, improves user experience, and ranks higher on search engine results. This investment not only attracts more targeted visitors but also boosts engagement and conversions, ultimately benefiting your business’s growth. For optimal results, consider partnering with a reputable SEO service provider like Obelisk Infotech.